Your Partner in Growing Your Community

MEDA Emerging Leaders Spring Training

Group Cover Photo 320x160This yearly event will be held on Thursday, April 22, 2021, via Zoom.

This special half-day is created by emerging leaders in economic development for their peers. Sessions will let you to better understand core areas of economic development down to the terminology used by the well-versed.

In order to develop the best conference, a volunteer committee of MEDA members meets regularly to plan this event and other programs and services for emerging leaders in economic development. Click here to learn more about the Emerging Leaders Committee.

Thanking Our Sponsors

AKT Peerless 2020 LogoThank you AKT Peerless Environmental Services for sponsoring this event. AKT has environmental consultants and redevelopment experts who are proud to help build sustainable communities. Their services – environmental, sustainability, economic development incentives, and construction loan consulting – are tailored to the needs of each of our clients. Contact Samantha Seimer, Vice President, Economic Development Services, This email address is being protected from spambots. You need JavaScript enabled to view it., PH: 248-615-1333 to connect with AKT.


This year’s Emerging Leaders Spring Training is all about being ready; having the right information for projects, showing value with that information, as well as messaging the value of your economic development organization on a regular basis. You will learn about gathering the right information to meet housing needs, having the data on hand to show project value, and not only having sites ready but being able to show that they are ready. Finally, become business savvy by being prepared for networking so you can show your personal value.

8:45 a.m. Zoom Meeting Opens

9:00 a.m. Responding to Housing Needs to Attract/Retain an Employer
Business attraction and expansion deals happen fairly quickly. Because it’s difficult to forecast where they will happen, economic developers working with a business expressing concern about housing need to understand how to seek the right information from a business regarding their employee housing needs. Doing so will help a housing financer or developer move toward getting the appropriate housing products in place fast enough to accommodate new employees.
Marilyn Crowley, Investment Director, Michigan Community Capital

9:40 a.m. Break

9:50 a.m. Metrics that Show Value Proposition of Economic Development Projects
Economic development work, by nature, requires tracking a lot of information. Whether it be basics like tax revenue and expected job creation, or comprehensive like export data, you can’t remember all of it, but need to have it available. What is the most important information to have on hand when you are working on a substantial project? How can you best work with your local partners to share information? What key overall metrics are important for communicating project value to your organization and partners?
Alan Weber, Vice President, Global Investment and Trade, Detroit Regional Partnership

10:30 a.m. Break

10:40 a.m. That Site Might be Ready for Business, but Are You?
Business sites are everywhere and in various phases, but are they ready? Are you ready for an open inquiry in your community or region? With the competition in today’s marketplace, it is important not only to have a site ready but also to know the most pertinent information to have on hand for a potential client. Hear from experts on various sides of the site readiness world.
Moderator: Stephanie Carroll, Economic Development Director, City of Auburn Hills
Panelists: Jill Ferrari, Managing Partner, Renovare Development
Nicole Whitehead, Director, Sales and Service Operations, Michigan Economic Development Corporation
Kennis Wooten, Business Development Manager, DTE Energy

11:20 a.m. Break

11:30 a.m. Messaging the Value Proposition for Economic Development
Bay Future completed an exercise with MEDA and Public Sector Consultants to see if they could raise the perception of economic development in their area. They did. Messaging and method of distribution played a strong role in the process. Learn from their experience.
Melissa Jimison, Senior Consultant, Public Sector Consultants
Trevor M. Keyes, EDFP, President and CEO, Bay Future, Inc.
Megan Manning, Investor Relations and Marketing Manager, Bay Future, Inc.

12:10 p.m. Break

12:20 p.m. Becoming Business Savvy
Networking, building relationships, and navigating the business world require a strategy. No one receives a degree in Networking – but we have to do it and do it well. We have all been there – you get invited to attend a networking event, lunch, or dinner with the boss. What do you order, who pays, what fork do I use, who do I talk to at the event, what do we talk about, what do I wear, and most importantly how do I stand out? 
Cindy Brown, Vice President, Talent Initiatives, The Right Place, Inc.

1:00 p.m. Adjourn


MEDA Members: $40*

Non-Members: $55**

*MEDA Members, if you joined in the last 12 months, you may still have a New Member Coupon that you can use to attend this program for free. Ask This email address is being protected from spambots. You need JavaScript enabled to view it..

**If not a member of MEDA, ask This email address is being protected from spambots. You need JavaScript enabled to view it. how you can attend this program for free by joining MEDA.

Recertification Credits

This event has been approved for (1) continuing education credit for Economic Development Finance Professional (EDFP) certification from the National Development Council (NDC). Use the form on this page to claim your credit.


**Please note that while the content of this program is geared toward emerging leaders, anyone that feels a need for this training can attend.


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Michigan Economic
Developers Association
P.O. Box 15096
Lansing, MI 48901-5096
PH: 517-241-0011

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