Michigan Economic Developers Association - Your Partner in Growing Your Community

MEDA Emerging Leaders Spring Training

Emerging Leaders for WebsiteThis yearly event will be held on Thursday, April 23, 2020, at the Michigan Municipal League's Lansing Offices.

This special half-day is created by emerging leaders in economic development for their peers. Sessions will let you to better understand core areas of economic development down to the terminology used by the well-versed.

In order to develop the best conference, a volunteer committee of MEDA members meets regularly to plan this event and other programs and services for emerging leaders in economic development. Click here to learn more about the Emerging Leaders Committee.

Sponsor This Event

Get in touch with tomorrow’s leading economic developers by supporting the Emerging Leaders.

See Emerging Leaders Sponsorship on our Sponsor MEDA page.


This year’s Emerging Leaders Spring Training is all about being ready; having the right information for projects, showing value with that information, as well as messaging the value of your economic development organization on a regular basis. You will learn about gathering the right information to meet housing needs, having the data on hand to show project value, and not only having sites ready, but being able to show that they are ready. Finally, become business savvy by being prepared for networking so you can show your personal value.

8:30 a.m. Registration Opens

9:00 a.m. Responding to Housing Needs to Attract/Retain an Employer
Business attraction and expansion deals happen fairly quickly. Because it’s difficult to forecast where they will happen, economic developers working with a business expressing concern about housing need to understand how to seek the right information from a business regarding their employee housing needs. Doing so will help a housing financer or developer move toward getting the appropriate housing products in place fast enough to accommodate new employees.
Marilyn Crowley, Investment Director, Michigan Community Capital
Eric Hanna, President and CEO, Michigan Community Capital

9:40 a.m. Networking Break

9:50 a.m. Metrics that Show Value Proposition of Economic Development Projects
Economic development work, by nature, requires tracking a lot of information. Whether it be basics like tax revenue and expected job creation, or comprehensive like export data, you can’t remember all of it, but need to have it available. What is the most important information to have on hand when you are working on a substantial project? How can you best work with your local partners to share information? What key overall metrics are important for communicating project value to your organization and partners?
Alan Weber, Vice President, Global Investment and Trade, Detroit Regional Partnership

10:30 a.m. Networking Break

10:40 a.m. That Site Might be Ready for Business, but Are You?
Business sites are everywhere and in various phases, but are they ready? Are you ready for an open inquiry in your community or region? With the competition in today’s market place, it is important not only to have a site ready, but also to know the most pertinent information to have on hand for a potential client. Hear from experts on various sides of the site readiness world.
Moderator: Stephanie Carroll, Manager, Business Development and Community Relations, City of Auburn Hills
Panelists: Jill Ferrari, Managing Partner, Renovare Development
Nicole Whitehead, Director, Sales and Service Operations, Michigan Economic Development Corporation
Jacqueline Young, Economic Development Manager, DTE Energy

11:20 a.m. Networking Break

11:30 a.m. Messaging the Value Proposition for Economic Development
Throughout 2019, Bay Future completed an exercise with MEDA and Public Sector Consultants to see if they could raise the perception of economic development in their area. They did. Messaging and method of distribution played a strong role in the process. Learn from their experience.
Trevor M. Keyes, EDFP, President and CEO, Bay Future, Inc.
Megan Manning, Investor Relations and Marketing Manager, Bay Future, Inc.

12:10 p.m. Networking Break/Grab Your Lunch

12:30 p.m. Becoming Business Savvy
Networking, building relationships and navigating the business world require a strategy. No one receives a degree in Networking – but we have to do it and do it well. We have all been there – you get invited to attend a networking event, lunch, or dinner with the boss. What do you order, who pays, what fork do I use, who do I talk to at the event, what do we talk about, what do I wear, and most importantly how do I stand out? 
Cindy Brown, Vice President, Talent Initiatives, The Right Place, Inc.

1:10 p.m. Adjourn


Early Registration: MEDA Members $60/Non-Members $70

Regular Registration (starts at midnight one week before the program): MEDA Members $75/Non-Members $85

Recertification Credits

This event has been approved for (1) continuing education credit for Economic Development Finance Professional (EDFP) certification from the National Development Council (NDC). Use the form on this page to claim your credit.


**Please note that while the content of this program is geared toward emerging leaders, anyone that feels a need for this training can attend.

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Michigan Economic
Developers Association
P.O. Box 15096
Lansing, MI 48901-5096
PH: 517-241-0011

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