MEDA Board of Directors Blog Archive
Best Practices in Economic Development from Experienced Leaders
MEDA Comes to the U.P. for the First Time in Over 20 Years
The Michigan Economic Developers Association (MEDA), founded in 1960, exists to advance economic development throughout Michigan, and increase the individual member’s effectiveness in the economic development profession. The association’s goal is to provide a variety of services and programs that will enhance ability and skills in economic development. Through education, legislative updates, public relations and networking, MEDA makes it possible for economic development professionals statewide to accomplish their goals more efficiently and effectively. (medaweb.org)
I am a proud member and former President of the Michigan Economic Developer’s Association or MEDA. Through this involvement, I have attended many educational conferences and created a strong network of peers and mentors across the state of Michigan. In this business, you can never stop learning as things are constantly changing.
When I started in this profession, it was all about business attraction and incentives. Now as economic developers, we are called upon to play a role in talent development, business services, creating a sense of place and equity issues. As the business world continues to move toward a triple bottom line (people, planet, profits), they want to measure their performance in more than just profit. Social and environmental issues continue to rise up as part of the way business should be done and we as economic developers need to learn how to support this too.
But I digress. I was speaking of MEDA and the educational opportunities it provides for economic developers. Each year they have an annual conference that draws practitioners from across the state. This conference has not been held in the U.P. in over 20 years, until a few weeks ago, when it took place in Marquette.
The host committee and MEDA staff worked hard to put together a top notch agenda, broke records in sponsors and sponsorships and showed 150 economic developers from across the state why the Upper Peninsula is the purest of Pure Michigan.
There are so many “thank yous” to share including those who stepped up to sponsor the conference financially including Upper Peninsula Collaborative Development Council, Laborers’ International Union of North America – Local 1329, Northern Michigan University, Travel Marquette, Sault Ste. Marie Economic Development Corporation, Michigan Technological University, Eastern Upper Peninsula Regional Planning and Development Commission/Chippewa County Economic Development Corporation, Enbridge, Inc., Envirologic Technologies, Inc., Northern Initiatives, American Transmission Company, U.P. Building Trades Council, Upper Peninsula Economic Development Alliance, Upper Peninsula Construction Council, Lake Superior Community Partnership, Central Upper Peninsula Planning and Development Regional Commission, Innovate Marquette SmartZone, InvestUP, Luce County Economic Development Corporation, Pictured Rock Cruises and Upward Talent Council/Michigan Works!.
We also provided three different tours for our visitors. Thank you to Cleveland-Cliffs, Inc., PotlatchDeltic and the Marquette DDA for hosting tours. And don’t forget about the local subject matter experts that peppered the agenda throughout the few days including Laura Reilly from Kendricks, Bordeau, Keefe, Seavoy & Larsen, P.C., Matt Johnson from Eagle Mine, Emma Cooke from Enbridge, Inc., Patrick Bloom from Cleveland-Cliffs Inc., LR Swadley from Swadley Development LLC, Ray Johnson from Invent@NMU, Bob Jacquart from Jacquart Fabric Products, Pasi Lautala from Michigan Technological University and Alex Palzewicz from Taste the Local Difference. Our kick off keynote was Governor Whitmer and the sessions tackled important issues like recreational marijuana, housing, talent, mining, tariffs and entrepreneurship. Whew! We squeezed that all in with some time left to see the sights.
The Holiday Inn hosted the event with rooms and conference center, Checker Transport handled the transportation and receptions were held at the Landmark Inn, Ore Dock Brewing Company and the Marquette Regional History Center. Feedback on all aspects of the conference was positive and highly ranked in the follow up survey.
It was great to see the region through the eyes of our visitors, many who brought their families and stayed for the week or weekend. They constantly commented on how friendly our community was and that customer service was top notch. Of course, many pledged to be back!
Again, a huge thank you to everyone who played a role in and around the conference. Together we hit it out of the park!
Authored by Amy Clickner, CEcD, CFRM, Chief Executive Officer, Lake Superior Community Partnership.
Strong Community is Built on Volunteerism
noun a person who freely offers to take part in an enterprise or undertake a task.
Last week, I had the pleasure of presenting to the Ishpeming Rotary Club. What you may not know is that Rotary was one of the places I “cut my teeth” in the volunteer world. From chairing Seafood Fest with my good Rotarian friend, Dr. Chris Wilkinson, to presiding as president one year, I truly believe I “took” more than I gave with what I learned about leadership and service.
While the saying goes “love makes the world go ’round” I would argue that so do volunteers. Think about it. How often do you interact with a volunteer or volunteer yourself?
In our community, volunteers are part of what makes us so special. From an event perspective, they would not be possible if it wasn’t for people giving their time. International Food Fest, Relay for Life, Ore to Shore, Iron Range Roll, to name a few, all rely on volunteers.
Let’s look at our school systems. Booster clubs, concession stands, classroom support, and chaperones allow parents and other caregivers the opportunity to support their local schools. And for students, a variety of clubs, organizations and elected positions give them a taste of giving back even before adulthood. Northern Michigan University provides students with ample volunteer opportunities including the Superior Edge program that has a component of becoming an engaged, involved citizen.
The Lake Superior Community Partnership is a nonprofit organization and we have a volunteer board of directors that help lead and support our strategic direction. Our task forces and committees are volunteers and give their time in areas such as the Lake Superior Leadership Academy, transportation, government relations, and marketing. Our LSCP Foundation is also surrounded by great volunteer support.
Think of the number of boards and committees in and around the county that are populated with people giving back. United Way, Big Brothers/Big Sisters, various foundations, churches and service clubs all require donated time to be successful.
Oftentimes when we look for organizations to provide our time and talent to, we forget about the public sector or elected positions. Think county board, city/township council, state or federal representatives, school board, planning commission, parks, and recreation board and the long list of others required for a government to do business. While I realize these types of positions may sound more intimidating, making sure we have strong elected officials serving the needs of our citizens is critical.
So how can you get involved?
- Be a guest at a service club meeting
- Attend your city council or planning commission meeting
- Research organizations in our area that spark your interest
- Ask friends, family, and coworkers about their involvement
- Check out the “Volunteer Opportunities” page of The Mining Journal
- Talk to event coordinators and ask how you can help
I would be remiss if I didn’t suggest applying to the Lake Superior Leadership Academy, which is currently recruiting for the Class of 2020! The academy provides you an opportunity to address pertinent community needs, strengthen your leadership abilities and encourage you to personally commit to taking on new leadership roles in the community.
Really, the key is to jump right in and get involved! You will never regret giving your time, talent and treasure to something that betters the community in which you live. Be the example for others to follow.
Understanding the Entrepreneurial Mindset
We often hear the term “entrepreneurial mindset” but what does it really mean and why is it important? As our youth look toward their future and identify career options, it is helpful for them to consider their entrepreneurial mindset.
In the workforce we find two broad categories of people; entrepreneurs and intrapreneurs. In very general terms they can be considered the business owners and their employees. But, let’s take a closer look and consider the role having an entrepreneurial mindset plays in both groups.
We have become accustomed to the word entrepreneur. We can recognize the top ten characteristics an entrepreneur tends to have which include: a spirit of adventure, a strong drive to achieve, self -confidence, goal-oriented, innovative and creative, persistent, having a positive attitude, initiative, and a strong sense of commitment. To begin a business, a person whose personality encompasses some, if not most, of these characteristics tend to have greater success. Entrepreneurs are visionaries and calculated risk takers. They have many skill sets that are required to get a business off the ground floor. Skills such as creative and critical thinking, team building, record keeping, and financial management, strategic planning and goal setting, research and organization, and good decision making. These skills are necessary to build a business.
In comparison, the intrapreneur is the one working in the business. Good employability skills include good communication and critical thinking, ability to continue learning, positive attitude and taking responsibility, being flexible and cooperative. Employers today are asking more of their employees than in years past. They are looking for employees who are self-starters, who think creatively, who do not need to be micromanaged, who are team players and can take on leadership roles, who are communicators with strong presentation skills, who can negotiate and understand finances. Employees today are given more authority over their work within the business and therefore, these skill sets are just as or sometimes more important than the technical skills their job requires.
As one can see the characteristics of both groups have quite a bit of overlap in today’s world of work. The ability to identify problems and find reasonable solutions is really the key component of the entrepreneurial mindset. This mindset is needed both for starting a business as the entrepreneur and in the day-to-day operations of running the business as the intrapreneur. The primary difference between the two groups is the level of risk taking.
It is not too soon to nurture this entrepreneurial mindset in students within the K-12 education system. Giving students the tools in which they can seek career options whether as an entrepreneur or intrapreneur based on their talents and interests will be key to their long-term success. Once they have an occupation in mind, they can research the post-secondary education required to attain their goal. Overall, a person who is well-equipped with a positive attitude, good communication skills, and self-confidence will be ready for the world of work regardless of which group he/she belongs.
Marsha Madle, CBSP, is the President of Madle Consulting Services, LLC an Economic and Business Development consulting firm. She is also Co-Chair of MEDA's Education Committee.
Five Reasons a Mentor is Important to Your Economic Development Career
No two career paths to economic development look identical. Having a trusted and seasoned colleague to guide you throughout your career path is important to prepare you for success. Whether you are still in school, or in the early stages of your career and seeking a better understanding of working in the industry, MEDA’s Emerging Leaders Network can help you find a mentorship that best fits your goals.
Aside from asking questions and getting advice, here are five unique ways that having a mentor is important to advancing your career in economic development:
1. Confidence Champion
Knowing that you have a credible mentor to turn to when faced with difficult situations and recognizing the good decisions you’ve helps build confidence and allow a mentee to view themselves as an experienced economic developer. When a mentee can see themselves as confident, they will be strong in their decisions and more successful in the field. Additionally, having a mentor means you have a personal champion – someone who will talk you up to others, be your advocate and have your back.
2. Building Relationships
Upon being a personal career champion, a mentor can put you in touch with the right people to help grow your network. The more people you meet, the greater opportunities, and the more people you can turn to for advice in the future. The relationships you make may be the most crucial asset an economic development project.
3. Fresh Perspective
A good mentor helps you understand your strengths and weaknesses from a different perspective. Having a mentor pushes you to improve upon your weaknesses, play into your strengths and accept feedback. Many times mentors open mentees eyes to addressing a situation from a different angle, or how to take a critical look the details of a project.
4. Unspoken Truths
Culture and implicit rules of an organization can be intimidating when changing career tracts, or just starting off in the field. Think back to your first big networking event, or speaking engagement – nerve-wracking, right? Mentor can help guide you through proper protocol and etiquette for events and meetings which can be critical for success and maintaining your confidence.
5. Knowledge Transfer
This last point of discussion is important to the whole field of economic development. Nearly 10,000 people reach retirement age every day in the United States. As the Baby Boomer workforce retires, many take their strong institutional knowledge with them as they go. However, a strong mentorship program can help insulate economic developers from such a drastic shift in workforce dynamics and insure that knowledge is transferred for decades to come.
Authored By: Samantha Seimer, Economic Development Director, City of Farmington Hills. Sam is a Co-Chair for MEDA's Emerging Leaders Committee. Meet Sam here.
Closer Look at Industry Sector Leads to New Program
With all of the recent programs that are focusing on Talent Attraction, let’s not lose sight of the needs of our existing businesses that have different talent needs other than the “in-demand” jobs with the “in-demand” degrees. There are probably a number of your employers with job openings requiring highly technical certifications, which may be different from what’s being targeted as “in-demand”. These are also great livable wage jobs.
It came to light through Saginaw Future’s retention call program on area trucking, distribution and heavy equipment manufacturers and operators that there was a significant need for diesel technicians. Saginaw County has a very large concentration of these types of companies along the I-75 corridor between Birch Run and Buena Vista. We learned that nearly every company we called on had a need to hire one or two technicians so Saginaw Future took a proactive roll to lead an effort to help meet these needs.
As a first step, Saginaw Future met with the area trucking association, the Tri City Chapter of the Equipment & Maintenance Division of the Michigan Trucking Association, and conducted an informal survey at their meeting and then by a follow-up email to all of their members. It was determined that a minimum of 20 mechanics would be needed over the next 12 months, sparking enough interest for a “Fast Start” program and the ability to move forward.
The Fast Start program is something that Delta College has been partnering on with the Great Lakes Bay Michigan Works! for a number of years to help area employers meet their talent needs in a short period of time. Delta already had an auto mechanic associate degree program, but nothing that included the skillsets needed for diesel engines.
Our next step was to coordinate meetings with the companies, Delta College and Michigan Works! to determine how the design and funding of such a program could possibly take place. Over the course of a couple of months, we met regularly to determine curriculum, funding for the equipment needed and possible financial assistance to enrolled students. Delta was instrumental in providing the necessary staff that could help with the curriculum and look for grant opportunities for funding. The Great Lakes Bay Michigan Works! provided assistance with student funding via the Skilled Trades Training now the Going Pro funding. They were able to assist with funding for classroom training and the tools needed by the students to perform actual work on diesel engines.
A funding opportunity then arose through the Harvey Randall Wickes Foundation in Saginaw and Delta developed and submitted a request for funding. Their request for $726,024 in support of a new Diesel Technician Program was subsequently awarded. The funding included monies for the purchase of tools, equipment, training and faculty certification. Delta College staff then finalized the curriculum.
Finally, in order to put together the first “Fast Start” training program we needed to seek employer input to send trainees (current employees and recent new hires). This was secured through emails and personal contact. We were able to get enough participants to provide our employers with their first “Fast Start” program, which was a resounding success.
Today, Delta College offers a Heavy Duty Diesel Technician program with two options-an associates’ degree or entrance into a Fast Start program. The employment outlook for entry-level heavy duty diesel service technicians is projected to grow 12 percent from 2014 to 2024, faster than the average for all occupations. Completing the Heavy Duty Diesel (HDD) Service Technology Associate Degree prepares a person for an entry-level career as a HDD service technician. The program includes the fundamentals of the operation and preventive maintenance of heavy duty diesel systems and hands-on training. The technical HDD classes cover a variety of diesel-powered vehicles, engines and power systems.
Licenses & Certifications
The Delta College HDD program includes a certification exam from the National Institute for Automotive Service Excellence (ASE). The HDD ASE exam provides an opportunity to demonstrate your knowledge of heavy-duty diesel service at a master service technician level. Many employers require this ASE certification credentials when hiring HDD technicians.
As a heavy-duty diesel service technician, you may be required to have a commercial driver’s license to be able to test-drive large trucks and other vehicles.
- Access to all Delta College resources in academics, financial aid, career services and student life
- Cost savings
- Study close to home on Delta College’s main campus
- Wide variety of hands-on educational settings … face-to-face and online classes
- ASE Heavy Duty Diesel certification exam included in program
- Dual enrollment options
- Financial aid available
Authored by Steve Jonas. Steve Jonas is the executive vice president of Saginaw Future Inc., a private nonprofit economic development organization serving Saginaw County. Steve has been employed in economic development for over 30 years and his primary area of expertise is the Corporate Watch Program, a county-wide business retention call program. He is a past President of MEDA 2002 and is currently the Chair of the Certified Business Park Committee.
The Opportunity in Opportunity Zones
Economic Developers in Michigan have an exciting new tool: Opportunity Zones (OZ’s). This federal program provides opportunities for investors with capital gains to reinvest in federally designated areas. There are OZ’s in every county in Michigan. Visit MSHDA’s website or click here for a map. The investments occur through a new vehicle known as Opportunity Zone Funds. There are three targets for investment: real estate; businesses located in OZ’s; or venture-funds for startups.
This is a complicated program and it is advised that economic developers take advantage of the resources that exist to learn the rules and work with their local communities in designated OZ’s to capture as much benefit as possible. This article focuses on the role of the economic developer.
There are three broad areas where professionals can create impact:
- Assisting communities to identify and market their real estate opportunities
- Assist businesses or property owners to create their own fund
- Recruit local or national investors to consider opportunities in your OZ
The key to the program is to identify market-ready projects that need capital. Projects should already be identified with a clear understanding of the financial model. Once a fund is established, it has 31 months to deploy its resources. Building rehabilitation is an example of a good project, but rules require that the proposed investment must equal or exceed the basis (value) invested in the real estate minus land. In other words, if an investor buys a building for $500,000, he must invest at least the same amount for it to be an eligible project. Greenfield projects also are attractive if the market is well-established for the proposed development.
The most effective method of marketing OZ projects thus far is to create a prospectus that describes the opportunity, demographics, zoning and community for which the project is proposed. Here are two examples of online prospectus’ that exist today:
Erie, Pennsylvania: www.flagshipopportunityzone.com
Louisville, Kentucky: https://louisvilleky.gov/government/louisville-forward/opportunity-zones-louisville
Once projects are identified, look for portals to list your opportunities. At the moment, there are more funds to invest than development-ready projects. Here’s one location where you can list your projects: www.theopportunityexchange.com.
Businesses and real estate owners need to be educated about this new program to understand how it may benefit them. Consider partnering with an attorney to hold an educational program. Here’s a partial list of attorneys who are assisting communities and businesses with matchmaking or creation of funds: Howard & Howard – Gina Stoudacher or William Burdett; Plante Moran – Gordon Goldie; or Dykema Gossett PLLC – Scott R. Kocienski.
A web presence with a description of the program and the benefits to investors is a good way to start your marketing campaign. Ann Arbor SPARK and Lansing LEAP are two EDO’s that have launched new sections on their websites. Other EDO’s will soon join the parade, so don’t miss this OPPORTUNITY to attract capital to development-ready projects or businesses in your area.
Authored By: Dan Casey, Chief Executive Officer, Economic Development Alliance of St. Clair County. Dan is MEDA's 2019 Board Treasurer.
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