Michigan Economic Developers Association - Your Partner in Growing Your Community

The Fall Economic Development Toolbox

20 FT Postcard CoverThis yearly event will be held on Friday, November 13, 2020, via Zoom.

This event has sessions on a variety of components for economic development success: new tools and programs, updates to existing tools and programs, best practices, marketing, unique ideas, skill-building, and leadership.

Both state and local professionals join together to take a fresh look at the components comprehensively, from both an informational and implementation aspect.

In order to develop the best conference, a volunteer committee of MEDA members meets regularly to plan The Fall Economic Development Toolbox and other MEDA membership programs. Click here to learn more about the Education Committee.

Thank You Sponsors

Localintel 2020Thank you to Localintel for sponsoring this event!

You can still sponsor this event. See Membership Program Sponsorship on our Sponsor MEDA page for opportunities.


This year’s Fall Toolbox will focus on the state of economic development in the coming year from the state, regional, and federal levels. We will also give you insights into tools and practices that are quickly becoming trends, such as conducting virtual site visits and data-driven community marketing. Join us to prepare for 2021.

8:45 a.m. Attendees Join Via Zoom

9:00 a.m. 2021 Economic Outlook
Backed with their extensive research on borrowing, financial market activity, and industry insights, The Federal Reserve Bank of Chicago will provide perspective from both the regional and national levels as to what they see for 2021 and how it will impact Michigan.
Paul Traub, Senior Business Economist, Federal Reserve Bank of Chicago

9:45 a.m. Networking Break

10:00 a.m. National Perspective on Economic Development
Many of you have experienced the impact of the pandemic on your own EDO and community. This session will showcase EDOs from around the country so we can learn from their unique experiences in having to adapt to a rapidly changing environment. We will also hear about future trends in the economic development industry. Learning about the experiences of EDO’s around the country, and what they have done to adjust to the quickly changing environment, can provide insight into ways to be efficient and effective moving forward. Related to moving forward, learn what is being said about the future of the industry.
Jeff Finkle, CEcD, President/CEO, International Economic Development Council (IEDC)

10:45 a.m. Networking Break

11:00 a.m. MEDC Update and Outlook
Many are wondering about MEDC’s outlook for 2021. The Michigan Economic Development Corporation (MEDC) will report an update on their budget, future programming, and the implications on staffing.
Josh Hundt, Executive VP, Chief Business Development Officer, Michigan Economic Development Corporation

11:45 a.m. Lunch

12:30 p.m. Membership Meeting

12:45 p.m. Promoting Your Community’s WOW Factor
There is something wonderful about every community. Your community’s WOW factor can be promoted through data-driven model marketing that gets – and keeps – attention. Discover, and learn from examples, about how you can find that WOW factor and promote that strength to target customers and stakeholders to create opportunities that lead to growth.
Dave Parsell, CEO, LocalIntel

1:30 p.m. Networking Break

1:45 p.m. Conducting Virtual Site Visits
Site visits have been a staple in economic development practice for years. Due to the pandemic, they have quickly moved to a virtual format. Your community needs to prepare for a virtual showcase as this trend become more popular due to efficiencies such as a reduction in travel costs. Get feedback on preparation and best practices.
Susan Proctor, CEcD, Strategic Initiatives Director, Business Development, MEDC
Carla Sones, Managing Partner, Southwest Michigan First

2:45 p.m. Networking Break

3:00 p.m. Looking Forward to 2021 from the Economic Development Administration
The bureau with the mission to lead the federal economic development agenda, the Economic Development Administration (EDA), housed in the U.S. Department of Commerce, has had a big job managing CARES Act funding in 2020 among other initiatives. What is the outlook for future EDA funding and programs moving forward?
Lee Shirey, Economic Development Representative, Economic Development Administration

3:45 p.m. Adjourn


Due to the challenges that have been brought forth in 2020, MEDA has reduced the cost of the Fall Toolbox from $115 to $90 for MEDA members and the equivalent for non-members. In addition, we have removed the $15 fee that is typically added one week before the event.

Fees: MEDA Members $90/Non-Members $160

Ask This email address is being protected from spambots. You need JavaScript enabled to view it. how you can attend this program for free by joining MEDA and using your New Member Coupon.

Recertification Credits

This program has been approved for (1) continuing education credit for Economic Development Finance Professional (EDFP) certification from the National Development Council (NDC). Use the form on this page to claim your credit.

This program has been approved for recertification recognition from the International Economic Development Council (IEDC) so this event can be recognized as a professional development event that counts toward the recertification of Certified Economic Developers (CEcD).



You will need to register through Zoom using the link in the confirmation that you receive after registering through MEDA so we can use breakout rooms for networking time during the event. After registering through Zoom, you will get your link to join the Fall Toolbox.

Corporate Sponsors

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Contact Us

Michigan Economic
Developers Association
P.O. Box 15096
Lansing, MI 48901-5096
PH: 517-241-0011

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