The Spring Economic Development Toolbox
This yearly event will be held on Thursday, May 24, 2018, at the Crowne Plaza Lansing West Hotel in Lansing, Michigan.
This event has sessions on a variety of components for economic development success: new tools and programs, updates to existing tools and programs, best practices, marketing, unique ideas, skill-building, and leadership.
Both state and local professionals join together to take a fresh look at the components comprehensively, from both an informational and implementation aspect. Breakout sessions are held throughout the program so that attendees can choose the programs that are the most important to their area of responsibility.
In order to develop the best conference, a volunteer committee of MEDA members meets regularly to plan The Spring Economic Development Toolbox and other MEDA membership programs. Click here to learn more about the Education Committee.
Thank you to the Michigan Talent Investment Agency for sponsoring our Spring Toolobox!
8:30 a.m. Registration Opens
9:00 a.m. Take Action for A Stronger Michigan
Michigan’s top business leaders and universities unveil a strategic plan and public awareness campaign highlighting what Michigan needs to do to compete, invest and grow – now and in the years ahead. Michigan has come far, but has much more to do to become even stronger and a “Top Ten” state for jobs, personal income and a healthy economy. It will require all Michiganders and our elected leaders coming together to propel our state forward by focusing on core issues like improving our K-12 education and job training systems, making college more affordable, and strengthening our infrastructure and fiscal stability. BLM acknowledges the progress made to advance the state forward, but cautions that Michigan’s work is not done. BLM has developed a fact-based action plan, called the Plan for a Stronger Michigan that prioritizes the essential steps necessary to transform our state.
Jen Nelson, Vice President of Public Policy and Economic Development, Business Leaders for Michigan
9:55 a.m. Networking Break
10:10 a.m. Concurrent Sessions 1
>> 5 Keys to Funding Your Strategic Plan
You have a strategic plan. Now what? Explore the issues and challenges of raising funds from public and private sources. Should you “self-fund” or hire a fund-raising company? How do you make your case to investors and compute returns on investment? Who should you ask to invest? Finally, and perhaps most importantly, the amount to ask for that results in the highest investment.
Trygve Vigmostad, Director, Economic Strategy Center, National Community Development Services
>> Enhance Your Online Brand
Want to strengthen or revitalize your personal brand? Attend this interactive workshop to learn how three candidates (selected two weeks before the workshop) can enhance their online personal brand. Work together with other participants in small groups led by a member of Hoyden Creative Group to help the candidates and walk away with tips you can apply to enhance your own personal brand. Real-time activities may include revised content, headshots, joining groups of interest, making new connections, posting articles, and more. The workshop will conclude with each working group exchanging cards to build their own personal networks and watching the big reveal of the “Extreme Personal Brand Makeover”.
Sarah Stanley, Founder, Chief Executive Officer, Hoyden Creative Group
>> Expanding Michigan’s Broadband Access
Broadband connectivity is an active component of our economy and has a positive impact on how people work and learn, which in turn, creates community growth. However, there have been some roadblocks to providing broadband in all areas of the state. In early 2018, Governor Snyder issued an Executive Order to create the Michigan Consortium for Advanced Networks, which is charged with identifying a roadmap to drive the growth of broadband connectivity for everyone. Hear the progress of the initiative.
Robin Ancona, Director, Telecommunications Division, Michigan Public Service Commission
11:00 a.m. Networking Break
11:15 a.m. Concurrent Sessions 2
>> Keeping Skilled Employees on the Job During a Downturn
Downturns happen. Business gets slow. Companies lay off skilled employees. Some of those employees go to work elsewhere. Companies are left having to recruit and retrain, which further slows recovery. The Work Share program works to reduce the hassle. Learn all about Work Share so you can share it with your client companies before they lose another skilled employee!
Avis Johnson, Unemployment Insurance, Michigan Talent Investment Agency
>> Building the Project Pipeline with Limited Resources
With limited personnel, and small travel and marketing budgets, how can EDO’s make the most of limited resources? Learn about tools and strategies the Lansing Economic Area Partnership is using to do just that!
Victoria Meadows, Marketing, Communications, and Talent Director, Lansing Economic Area Partnership (LEAP)
>> Michigan Land Bank Fast Track Authority Update
There are some exciting changes taking place at the State of Michigan Land Bank Fast Track Authority. This presentation and discussion will cover their new approach as well as review how the MLBFTA helps with economic development through the reuse of public property.
Josh Burgett, Director, Michigan Land Bank Fast Track Authority
12:05 p.m. Lunch and Membership Meeting
1:20 p.m. Legislative Update
As economic development-related legislation moves year-round, it is important to stay up-to-date on the very latest going on in Lansing that could impact your work.
David Greco, Legislative Affairs Director, Michigan Economic Development Corporation
1:35 p.m. Returning the Best RFI and Conducting a Site Tour
When you receive an RFI from a site selector, it is tempting to add every gleaming detail that you possibly can about your community and then and prepare the red carpet for a visit. Chances are, that’s much more than they want. Gain valuable insight into returning exactly what they need as well as for preparing a focused and productive visit.
Andrea L. Laramie, Executive Director, Location Investment, Credits and Incentives Services, Ernst & Young LLP
Nicole Whitehead, Director, Sales and Service Operations, Michigan Economic Development Corporation
2:25 p.m. Networking Break
2:40 p.m. Concurrent Sessions 3
>> Transformation Through Vocational Village
Ex-convicts can be a promising part of our workforce with proper preparation. Vocational Village was created to teach prisoners skilled trades using a hands-on approach so they can have a positive impact on our economy. Learn about the program and how you can help.
James Fults, Employment Counselor, Vocational Village
Ruby Hamacher, SHRM-SCP, CAAP, Associate Human Resources Specialist, Haworth Inc.
>> Top Metrics for EDO’s
For work that is as comprehensive as economic development, it can be a challenge to track and pin down the right metrics for reporting. This session will help you navigate the numbers and quantify your valuable work. Advice will be given using best practices from across the country and around the state.
David Riley, Director, Business Intelligence and Research, The Right Place, Inc.
>> Next Phases for RRC Communities
Engagement in the Redevelopment Ready Communities (RRC) program has grown substantially - recently reaching over 200 communities - and is helping communities of all sizes gain recognition for being ready for business, investment and residents. What is next for the program and the communities involved? Come hear about new services and continued efforts around revitalizing your priority sites.
Katharine Czarnecki, Senior Vice President, Community Development, Michigan Economic Development Corporation
Nate Scramlin, Manager, Redevelopment Services, Michigan Economic Development Corporation
3:30 p.m. Adjournment
Early Registration: MEDA Members $105/Non-Members $175
Regular Registration (starts at midnight one week before the program): MEDA Members $120/Non-Members $190
There are a limited number of King rooms available for $129++/night. For a guarantee of that rate, reserve before April 27th. To reserve, call 877-322-5544 or visit www.crowneplaza.com/lansingwest and use code VEL.
This program has been approved for (1) continuing education credit for Economic Development Finance Professional (EDFP) certification from the National Development Council (NDC). Use the form on this page to claim your credit.